Key themes for Russia cross-border e-commerce
Tighter import tax/de-minimis framework (EAEU): The EAEU has issued updated decisions on rules and duty treatment for goods bought by individuals from foreign marketplaces, forcing sellers to re-price low-AOV “China-direct” models. Platform push toward “more local / more controlled fulfillment”: Ozon continues to update cross-border seller contracts and logistics partner terms, generally rewarding faster, more reliable fulfillment and manageable returns.
